Executive makes its distribution selection unique with its guarantee of quality for primary product supply activities and the sharing of information flows in an open exchange with customers and suppliers. The complementary service activities qualify the uniqueness of the solutions offered.

Executive's internal logistics, software development, integration and marketing teams are able to implement customized services to meet the varying needs of each customer and supplier.


the internal organizational structure is highly focused on delivering innovative and shared solutions.


each client is assigned a reference account manager to establish the relationship. Being the first and constant point of contact in the company for any need, the account provides a single interface for the management of different brands in the portfolio, as well as unified and standardized coding of agreements for their complex and articulated nature. Hence, account support sees to process and share periodic analysis reports or reports targeted to specific customer needs or individual projects.


all distributive organization takes on a strategic approach to collaboration in the channel whose theoretical basis is in Category Management, particularly effective for the management of consumer products and accessories. The linchpin of any business lies in the careful composition of its catalogue and products, as well as in the clustering of the retailer's stores, the allocation to different brands of display space and the set up of shelf planograms. To safeguard the specific identity of each client, relationship guidelines for each business are prepared for the dressing and display of products differentiated by clusters (homogenous groups) of stores, and personalized mock-ups.

stock management

the goal is to optimize the value and composition of goods along the distribution chain, with the containment of the ratio of inactive-active products. The service is powered by the data collected by the system for order programming. The frequency of shipments is considered against sales and coordinated with in-store activities. The service can be activated according to progressive levels of integration, from the simple issuance of an order proposal to total control of shipments and goods for a continuous supply stream, such as:


CRP - continuous replenishment program, for store supply that involves the sole replacement of goods sold and that of products that have been removed from the assortment

VMI - vendor-managed inventory, with full manufacturer responsibility for the quality and quantity of stock present in the channel

CPFR - collaborative planning forecast and replenishment, collaborative planning for the continuous supply of goods


the ways of interfacing with retailer and industry management systems can be modified through different data transmission protocols, from simple TXT to XML or EDI mode.


the logistic activities lay down stock provisions and include category and stock management. This functions bidirectionally, avoiding the need for stores to worry about procurement, and manages return and refund flows (reverse logistics) as a service essential to guaranteeing the quality and volume of products along the supply chain. Our advanced logistic services are characterized by maximum flexibility and are structured to meet the SLAs requested by customers for packing, shipping and delivery.


shipments can be carried out ordinarily within 24 hours of an order, via cross-docking, drop shipment, with booking management or scheduled deliveries. The data for the processing of orders, shipments and invoicies are available in the data interchange format chosen by the customer (i.e. EDI, email or FTP). Each shipment and each single package can also include a DESADV file with the product, packaging and shipping details.

store services

to ensure the system's overall efficiency, Executive completes its service with activities that are carried out in retailers' stores. The essential in-store functions include the display of products on shelves according to a pre-defined planogram, as well as the detection of both quantitative and qualitative stock data, and the management of any returned goods. The company's dedicated and operational service team is supported by staff working in the field, and at the customer's individual stores (rack jobbers). Additionally, the management platform allows for the consultation and analysis of all store visits, while the back-office service team analyzes the interventions and prepares all communications and necessary actions.


Executive considers information sharing a strategic asset needed to gain competitive advantages based on the knowledge of events, the understanding of how variables are governed and the comparison with commercial partners with common cognitive bases. Obviously, these assets must be productive and therefore functional not only in strategic and contextual analyses, but also in fueling operational phases with careful attention to process execution. These are then the same operating activities that generate further structured knowledge, which impacts the system in the form of analytical scripts used in the revision of process settings, such as a change to the assortments and allocation of display space of the client.